There are two ways of implementing an Adwords Campaign

Adwords: The Wrong Way

• After creating an Adwords account(this part is correct 🙂 ), experiment with the Campaigns settings
• Add a random Adwords ad
• Leave all of the DEFAULT settings “AS IS”
• For new accounts, Google Adwords Sales Team will call. Should you listen to their advice?
• Launch the campaign ads with automatic bidding
• Sit back and watch your credit card rack up charges on a daily basis

Adwords: The Right Way

• DO NOT send traffic to your home page
• Configure a dedicated Landing Page for each ad
• Design the landing page to fit Google’s Adwords Specifications (ours get 7/10 to 10/10 Adwords Score)
• Add a Google Analytics tracking code to track successful conversions
• Perform a keyword analysis of what users are searching for using the inbuilt keyword planner
• Use Google’s Suggestions
• Segregate the keyword planner suggestions into several ads with similar keywords grouped into one ad
• Set a maximum of $50 daily budget ad
• Configure the campaign type
• and many many little things more…….
• Then lauch the ads

Adwords: Free $100 Credit

So, you have been sent the free Google Adwords Credit in the mail. Well, first of all , Thank you Google. But, that free $100 adwords credit will vanish in a blink if the settings of the adwords campaigns and ads are not properly set.

Should you use the free $100 credit? Of course. But, be prepared to see it disappear very quickly and then charges begin on your credit card.

There is a way to configure the ads to make better use of that $100 Free Adwords Credit, and to ensure that only quality traffic is gained by your ads. Moneyandbusiness.ca knows how to do this. Do you?