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Moneyandbusiness.ca - Your Ultimate Small Business Guide
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Adwords

You are here:Home » Advertising » Adwords
Adwords

There are two ways of implementing an Adwords Campaign

Adwords: The Wrong Way

  • After creating an Adwords account(this part is correct 🙂 ), experiment with the Campaigns settings
  • Add a random Adwords ad
  • Leave all of the DEFAULT settings “AS IS”
  • For new accounts, Google Adwords Sales Team will call. Should you listen to their advice?
  • Launch the campaign ads with automatic bidding
  • Sit back and watch your credit card rack up charges on a daily basis

Adwords: The Right Way

  • DO NOT send traffic to your home page
  • Configure a dedicated Landing Page for each ad
  • Design the landing page to fit Google’s Adwords Specifications (ours get 7/10 to 10/10 Adwords Score)
  • Add a Google Analytics tracking code to track successful conversions
  • Perform a keyword analysis of what users are searching for using the inbuilt keyword planner
  • Use Google’s Suggestions
  • Segregate the keyword planner suggestions into several ads with similar keywords grouped into one ad
  • Set a maximum of $50 daily budget ad
  • Configure the campaign type
  • and many many little things more…….
  • Then lauch the ads

Adwords: Free $100 Credit

So, you have been sent the free Google Adwords Credit in the mail. Well, first of all , Thank you Google. But, that free $100 adwords credit will vanish in a blink if the settings of the adwords campaigns and ads are not properly set.

Should you use the free $100 credit? Of course. But, be prepared to see it disappear very quickly and then charges begin on your credit card.

There is a way to configure the ads to make better use of that $100 Free Adwords Credit, and to ensure that only quality traffic is gained by your ads. Moneyandbusiness.ca knows how to do this. Do you?

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Bankruptcy
Bankruptcy in Canada
Bankruptcy Alberta
Bankruptcy BC
Bankruptcy Manitoba
Bankruptcy Nova Scotia
Bankruptcy New Brunswick
Bankruptcy Newfoundland
Bankruptcy Ontario
Bankruptcy Quebec
Bankruptcy and Your Spouse
Bankruptcy and Your Spouse More Questions

Right & Wrong of Google Adwords
Right & Wrong of Facebook Ads
Right & Wrong of Email Marketing
How Spam Works
Phishing Spoof Emails
Sell on Amazon.com from Canada
Vendio for Canadians
Sell on eBay.com from Canada
Moneyandbusiness Recommends
Right & Wrong of Google Adwords
Home Office Ideas
Free Software

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