In the email marketing industry, each different business type will have its unique open rate for emails. However, a general average is that for email campaigns done incorrectly, there is an open rates of emails between 14% to 26%. For any links in the email, there is an even smaller “click through rate” of approximately 3% which is indicative of someone who actually clicks on a link in an email.
Email marketing done right can increase that email open rate to way over 50% with a click through rates of between 8% to 15% (this varies with each unique business type)
So, your email marketing campaign, is it done wrong or right?