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Moneyandbusiness.ca - Your Ultimate Small Business Guide
There are two ways of completing an email marketing campaign.
Email Marketing: The Wrong Way
Write a set of emails that you think someone may be interested in
Sign up for a free account at one of the email autoresponder providers
Blast out email after email every week or every two weeks
Place a sign up email form on your website and ask website viewers to “Submit” or “Click Here” to have your emails sent to them
Feel despondent with a low ROI (Return on Investment) when sales from products/services pitched are low or at least less than desirable.
Email Marketing” The Right Way
Write a Hypnotic Email Header(Its the header that makes all the difference)
All emails must be short
Offer a free incentive for someone to opt into your email subscriptions
Provide free information. DO NOT SELL INITIALLY.
Track the open rate of each email. Look where people lose interest and make changes.
Automate and Configure a reminder for each email. If someone doesn’t open the email, an automatic remainder will be sent.
Choose an appropriate time to sell an item.
Use an autoresponder that merges with a CRM system that can automate the entire email marketing campaign with little inputs from anyone thereafter.
Ensure all procedures are in accordance with Anti Spam regulations and laws.
And many more little things…………………
Email Marketing: Industry Averages
In the email marketing industry, each different business type will have its unique open rate for emails. However, a general average is that for email campaigns done incorrectly, there is an open rates of emails between 14% to 26%. For any links in the email, there is an even smaller “click through rate” of approximately 3% which is indicative of someone who actually clicks on a link in an email.
Email marketing done right can increase that email open rate to way over 50% with a click through rates of between 8% to 15% (this varies with each unique business type)
So, your email marketing campaign, is it done wrong or right?