There are two ways of completing an email marketing campaign.

Email Marketing: The Wrong Way

• Write a set of emails that you think someone may be interested in
• Sign up for a free account at one of the email autoresponder providers
• Blast out email after email every week or every two weeks
• Place a sign up email form on your website and ask website viewers to “Submit” or “Click Here” to have your emails sent to them
• Feel despondent with a low ROI (Return on Investment) when sales from products/services pitched are low or at least less than desirable.

Email Marketing” The Right Way

• Write a Hypnotic Email Header(Its the header that makes all the difference)
• All emails must be short
• Offer a free incentive for someone to opt into your email subscriptions
• Provide free information. DO NOT SELL INITIALLY.
• Track the open rate of each email. Look where people lose interest and make changes.
• Automate and Configure a reminder for each email. If someone doesn’t open the email, an automatic remainder will be sent.
• Choose an appropriate time to sell an item.
• Use an autoresponder that merges with a CRM system that can automate the entire email marketing campaign with little inputs from anyone thereafter.
• Ensure all procedures are in accordance with Anti Spam regulations and laws.
• And many more little things…………………

Email Marketing: Industry Averages

In the email marketing industry, each different business type will have its unique open rate for emails. However, a general average is that for email campaigns done incorrectly, there is an open rates of emails between 14% to 26%. For any links in the email, there is an even smaller “click through rate” of approximately 3% which is indicative of someone who actually clicks on a link in an email.

Email marketing done right can increase that email open rate to way over 50% with a click through rates of between 8% to 15% (this varies with each unique business type)

So, your email marketing campaign, is it done wrong or right?