Moneyandbusiness.ca - Your Ultimate Small Business Guide
There are two ways of implementing a Facebook Ad Campaign
Facebook Ads: The Wrong Way
Choose to promote a website or a page
Invite all of your friends to your business page
Build a Facebook Ad using random information or guesses.
Ask persons to “Like Your Page.”
Launch the Ad
Facebook Ads: The Right Way
Determine what is the objective of the Facebook ad. Do you just want Facebook likes or are you interested in an audience that you can market to on a long-term basis?
Most likely would’ve chosen the second option.
The next step is to research what is the best people to market to on Facebook. There is a way to determine the person’s interests and likes and then market to them based on previously selected information.
Without this previous step, it a lot of money will be spent advertising to people who are not interested in your project and may generate clicks which you will have to pay for and was clicks may not generate any likes.
An incentive must begin for persons to sign up or to visit your page.
Now, the ads will be designed based on the research information that was obtained.
Launch the ads to the selected market.
and many little things more…….
Main Characteristics of a Facebook Ad
There are three main characteristics as to any Facebook Ad. Without these three being configured, there will be a lot of effort with littlesuccess to show for it. Moneyandbusiness knows these three characteristics. Do you?